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Kū-Malu stabilization system set up on the sand at the beach

KŪ-MALU™ · FOR BUSINESS & BRAND PARTNERS

A smarter foundation for beach shade.

Kū-Malu™ is ONNIA’s beach umbrella stabilization brand, bringing technology developed and patented by Sabe Products to retail, distribution and hospitality markets. ONNIA produces and commercializes Kū-Malu and develops partnerships with retailers, distributors, hospitality operators and brands.

  • 01Technology developed and patented by Sabe Products
  • 02Controlled product model tested by SGS
  • 03Designed for compatible beach umbrella poles, 20–38 mm
  • 04Designed for quick, tool-free assembly

THE COMMERCIAL PROBLEM

A familiar problem across the beach industry.

Beach umbrellas are used across resorts, beach clubs, retail markets, and public beaches worldwide. However, securing them consistently in loose sand remains a challenge.

TODAY

For businesses, inconsistent stabilization can mean:

  • Repeated umbrella adjustments
  • Different setup methods across locations
  • Extra work for operational teams
  • Cumbersome anchoring equipment
  • An inconsistent customer or guest experience
Umbrella pole secured in the Kū-Malu clamp

WITH KŪ-MALU

Kū-Malu creates a repeatable stabilization system around compatible beach umbrella poles, using the sand already available at the beach.

THE PRODUCT

One system. Two stabilizing elements.

Close-up of the self-aligning three-jaw clamp
01

Self-aligning three-jaw clamp

Designed to close around compatible umbrella poles for a controlled and repeatable hold.

Sand-filled ballast mat laid flat on the beach
02

Sand-filled ballast mat

Uses locally available sand to create a broad, weighted footprint around the umbrella base.

Top-down view of the complete Kū-Malu system: clamp, central body, four legs and ballast mat
HOW THE PARTS WORK TOGETHER
  1. A
    Three-jaw clamp

    Closes around the umbrella pole.

  2. B
    Central body

    Houses the clamp and receives the legs.

  3. C
    Four legs

    Form the frame beneath the mat.

  4. D
    Ballast mat

    Filled with sand on site to add weight.

PRODUCT SPECIFICATIONS

Pole compatibility
Compatible beach umbrella poles, 20–38 mm; suitability requires confirmation
Product weight
884 g
Setup
Designed for quick assembly
Assembly
Tool-free
System
Clamp and ballast mat
Application
Compatible beach umbrellas

HOW IT WORKS

Simple to assemble. Easy to demonstrate.

REQUEST A DEMONSTRATION SAMPLE
  1. 01Insert the four legs into the central body.
  2. 02Position the mat over the frame.
  3. 03Insert the compatible umbrella pole.
  4. 04Secure the pole with the clamping system.
  5. 05Position the complete assembly.
  6. 06Open the mat for filling.
  7. 07Fill the mat evenly with sand.
  8. 08Close the mat securely.

See Kū-Malu in action.

See the assembly steps and how the system is set up with a compatible beach umbrella.

Kū-Malu demonstration video poster

Interested in evaluating Kū-Malu for your business?

REQUEST A BUSINESS SAMPLE

WHO WE WORK WITH

One product. Multiple commercial opportunities.

Kū-Malu set up on the beach

RETAILERS

A differentiated product for your beach and outdoor assortment.

Add an easy-to-demonstrate beach accessory using technology developed and patented by Sabe Products to your seasonal, outdoor, travel or leisure range.

WE CAN DISCUSS

  • Wholesale pricing
  • Retail packaging
  • Merchandising support
  • Product samples
  • Order quantities
  • Market availability
RETAIL ENQUIRY
Kū-Malu central body with legs inserted in sand

DISTRIBUTORS & IMPORTERS

Bring Kū-Malu to your market.

We are building relationships with qualified distributors and importers that understand their local retail, hospitality, and beach-product markets.

WE CAN DISCUSS

  • Territory availability
  • Distributor pricing
  • Minimum order quantities
  • Sales materials
  • Sample evaluation
  • Partnership criteria
DISTRIBUTION OPPORTUNITIES
Beach umbrella held by a Kū-Malu base

RESORTS, HOTELS & BEACH CLUBS

A more consistent approach to beach umbrella setup.

Explore Kū-Malu for resorts, hotels, beach clubs, rental operators, and managed guest areas.

WE CAN DISCUSS

  • Operational evaluation
  • Bulk requirements
  • Product compatibility
  • Pilot quantities
  • Replacement components
  • Staff demonstrations
HOSPITALITY ENQUIRY
Kū-Malu branded cover render

BRANDS & MANUFACTURERS

Build a stronger product offer together.

We welcome discussions with beach umbrella manufacturers, outdoor brands, and product companies interested in accessory integration or commercial cooperation.

WE CAN DISCUSS

  • OEM cooperation
  • Private label
  • Co-branding with Kū-Malu
  • Product bundles
  • Technology licensing
  • Market-specific cooperation
DISCUSS A PARTNERSHIP
Kū-Malu product concept for brand partnership discussions

TECHNOLOGY & BRAND PARTNERSHIPS

Bring innovative stabilization technology to your market.

ONNIA welcomes discussions with established outdoor, lifestyle and beach brands interested in own-brand production, product integration and technology licensing opportunities involving technology developed and patented by Sabe Products.

WE CAN DISCUSS

  • Technology licensing
  • Own-brand production
  • OEM cooperation
  • Product integration
  • Co-branding with Kū-Malu
  • Territories and sales channels
  • Commercial terms
DISCUSS LICENSING
Kū-Malu components and materials

BEACH OPERATORS

Designed for real beach operations.

Evaluate a repeatable stabilization system for managed beaches, rental services, and high-frequency umbrella setups.

OPERATOR ENQUIRY

TECHNOLOGY & TESTING

Tested. Protected. Ready for business conversations.

SGS TEST EVIDENCE

The controlled product model was tested by SGS. The report records a mechanical pull-test result, not a wind-speed certification.

Report
SGS No. AJHL260500346001SD-1
Standard
ASTM F3681-24, Clause 7.5 Mechanical Pull Test
Result
Recorded as PASS

INTELLECTUAL PROPERTY & DEVELOPMENT

The technology underlying Kū-Malu is developed by Sabe Products, which holds the associated patent rights. ONNIA Worldwide Limited, a Sabe Products company, is responsible for production and commercialization.

Kū-Malu™ is a brand of ONNIA Worldwide Limited.

Performance depends on umbrella design, installation, surface and conditions. Close or remove umbrellas when conditions require it.

PATENT REFERENCES

Patent rights held by Sabe Products.

WO 2024/252259 A1

Italian Patent 102023000011310

PRODUCT COMPATIBILITY

20–38 mm

Designed for compatible beach umbrella poles with diameters of 20–38 mm. Compatibility must be confirmed for the intended umbrella and use.

Additional technical and commercial documentation may be made available to qualified partners upon request.

REQUEST TECHNICAL INFORMATION

WHY KŪ-MALU

Why Kū-Malu belongs in the beach market.

Kū-Malu™ is an ONNIA Worldwide Limited brand. ONNIA, a Sabe Products company, is responsible for production and commercialization. The technology underlying Kū-Malu is developed and patented by Sabe Products, which holds the associated patent rights.

  • 01Technology developed and patented by Sabe Products
  • 02Clear visual demonstration
  • 03Designed for compatible beach umbrella poles
  • 04Works with compatible existing beach umbrellas
  • 05Tool-free assembly
  • 06Compact product format
  • 07Relevant to retail and hospitality channels
  • 08Designed for beach use
  • 09Technology licensing for third-party branded production

PARTNERSHIP PROCESS

From initial enquiry to market opportunity.

START A PARTNERSHIP CONVERSATION
  1. STEP 01

    Tell us about your business

    You share your company, market, and area of interest.

  2. STEP 02

    Discuss the opportunity

    We review the relevant market, sales channel, use case, and expected volume.

  3. STEP 03

    Evaluate the product

    We arrange a product presentation, technical discussion, or business sample where appropriate.

  4. STEP 04

    Review the commercial partnership

    We discuss the most suitable wholesale, distribution, hospitality, OEM, licensing or co-branding arrangement. Technology licensing discussions involve patent rights held by Sabe Products. Co-branding with Kū-Malu concerns ONNIA’s brand.

BUSINESS ENQUIRY

Let’s talk business.

Tell us about your company and how you would like to work with Kū-Malu. For technology licensing or own-brand production, include your brand, target markets and intended product range. Our team will contact you with the relevant next step.

Company
ONNIA Worldwide Limited, Hong Kong
Wholesale
Available on request
Primary interest

CONSUMER LAUNCH

Looking for the consumer launch?

Kū-Malu is currently prioritizing the development of its retail, distribution, and hospitality partner network.

As part of this commercial strategy, the Kickstarter campaign is now planned for early 2027. Consumers can join the launch list to receive updates when the campaign timing is confirmed.

Existing VIP reservation holders will remain eligible for their reserved launch benefits.

Existing VIP reservation support →

PAID VIP RESERVATION

Reserve VIP launch access

$2.00 USD

Get priority Kickstarter launch notification and eligibility for VIP launch benefits, subject to the reservation terms.

This fee reserves launch access. It is not a product purchase, preorder or deposit for a guaranteed unit.

RESERVE VIP ACCESSRead the reservation terms

Free waiting list

Receive launch updates by email. No payment required; this does not create a VIP reservation.

FAQ

Questions partners ask first.

ASK SOMETHING ELSE →

What is Kū-Malu?

Kū-Malu™ is ONNIA’s beach umbrella stabilization brand. The system combines a self-aligning three-jaw clamp with a sand-filled ballast mat for compatible beach umbrella poles. Its technology is developed and patented by Sabe Products. ONNIA Worldwide Limited, a Sabe Products company, produces and commercializes Kū-Malu.

Which umbrella poles are compatible?

Designed for compatible beach umbrella poles with diameters of 20–38 mm. Compatibility must be confirmed for the intended umbrella and use.

How long does assembly take?

Designed for quick, tool-free assembly. Assembly time varies with familiarity, the umbrella, installation and site conditions. Follow the setup instructions.

Does the product require tools?

No. Kū-Malu is designed for tool-free assembly and setup.

Can retailers request samples?

Qualified retailers may submit a sample request through the business enquiry form. Sample availability, cost, shipping, and commercial conditions will be confirmed after the enquiry is reviewed.

Are distribution territories available?

Potential distribution opportunities may be available in selected markets. Territory status and partnership conditions are subject to discussion and formal agreement.

Is Kū-Malu suitable for resorts and beach clubs?

Kū-Malu may be evaluated by resorts, hotels, beach clubs, rental operators, and other managed beach environments. Compatibility and suitability should be assessed according to the operator’s umbrellas, operating procedures, site conditions, and safety requirements.

Are OEM, private-label, or co-branding arrangements available?

ONNIA welcomes enquiries about OEM cooperation, private-label production, product bundles and co-branding with Kū-Malu™, its commercial brand. Technology licensing is a separate discussion involving patent rights held by Sabe Products. Availability and commercial terms are subject to evaluation and agreement.

Can we license the technology for products under our own brand?

ONNIA welcomes discussions with qualified brands about own-brand production and technology licensing opportunities involving technology developed and patented by Sabe Products. Sabe Products holds the associated patent rights. Product scope, territory, production responsibilities and commercial terms would need to be agreed with the relevant rights holder; an enquiry does not grant a licence. Co-branding with Kū-Malu™ concerns ONNIA’s brand and commercial activity.

What testing information is available?

The controlled product model was tested by SGS. Report No. AJHL260500346001SD-1 references ASTM F3681-24, Clause 7.5 Mechanical Pull Test, with the result recorded as PASS. This mechanical pull-test result is not presented as a wind-speed certification. Qualified partners may request the technical documentation.

Is Kū-Malu wind-proof?

No beach umbrella stabilization product should be described as wind-proof. Conditions, umbrella design, installation, surface, maintenance, and correct use can affect performance. Users and operators must follow all safety instructions and close or remove umbrellas when conditions require it.

When is the consumer Kickstarter launch planned?

The consumer Kickstarter campaign is currently planned for early 2027. The final launch date will be communicated once it has been confirmed.

What happens to existing VIP reservations?

Existing VIP reservation holders will remain eligible for their reserved launch benefits. For reservation-related questions, please visit Existing VIP Support in the footer.

NEWSROOM

News and updates from Kū-Malu.

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Bring smarter beach shade stability to your market.

Whether you represent a retailer, distributor, hospitality operator or brand seeking licensed production, we would like to understand your opportunity.